According to J Turner Research, 75% of surveyed residents utilize online ratings and reviews multiple times during their apartment search. Online reputation management has become a major focus for most businesses over the past few years and Springs Apartments is no different. We approach our online reputation the same way we approach our company culture - by treating our residents the way they want and expect to be treated. In doing so, positive feedback comes naturally.
At Continental, as at most companies, we use the term 'Best and Brightest'. We are the Best and Brightest, we hire the Best and Brightest, we are constantly in search of the Best and Brightest. However, those are empty words until it is proven. Continental proves, on a daily basis, that we truly have the Best and Brightest, and today is no different.
There are thousands of multifamily owners and developers. However, only a handful of companies develop, own, and operate their apartment communities; Continental is one such company. In 2017, Continental developed 3,140 apartment homes making us the 8th largest developer of apartment homes in the nation.
The NMHC (National Multifamily Housing Council, the multifamily industry’s largest trade association) published its annual NMHC 50, which lists the nation’s largest apartment owners, managers, developers, and builders. For the third year in a row, Continental made the Top 15 List of the nation’s top developers, ranking as the 8th largest developer based on the 2017 apartment home groundbreakings.
According to J Turner Research, 75% of apartment residents use online ratings and reviews during their apartment search. Reputation management has become a major focus for most businesses, and Springs Apartments is no different. The way we approach our online reputation is a reflection of our culture - by treating our residents the way they want to be treated, we find that the positive feedback comes naturally.
There is something magical about being among the "top 10" in anything. Continental Properties is proud to have worked our way into a very elite group in our industry. In 2016, Continental broke ground on 3,175 apartment homes across the United States, making us the 10th largest multifamily developer in the country, according to the National Multifamily Housing Council.
It is an honor to be recognized as a Top Workplace by the Milwaukee Journal Sentinel for the fourth year in a row. To us, being named a top workplace is more about people than place - the talented professionals working at Continental make this a great workplace. The traits we have in common directly impact our success. We work as One Team – building communities, while building our careers.
Springs at Alamo Ranch, Springs at Bettendorf, Springs at Jordan Creek and Springs at Winchester Road have all been recognized among ORA™ Power Rankings elite one percent properties in the nation for maintaining an outstanding online reputation in 2015. Each community registered an ORA™ (Online Reputation Assessment) Score of 84 or above. The national average ORA™ score is 54.9.