BROOKFIELD, Wis. – On October 15-16, Continental Properties hosted its 27th Annual State of the Company (SOC) event at the Sharon Lynne Wilson Center of the Arts in Brookfield, WI. The event brought together team members from across the country to celebrate achievements, assess performance, and set a strategic vision for the future. Held in person and via live stream, this year’s theme, “Mastering Change: The Formula to Win,” highlighted Continental’s commitment to adaptability, collaboration, and innovation in a dynamic market.
Celebrating Service & Team Spirit
The event began on Wednesday night with the Service Awards Presentation honoring team members who reached milestones of two, five, ten, twenty, and thirty years of service. Kim Grimm, EVP, Chief Development & Construction Officer, was recognized for her thirty incredible years at Continental.
A highlight of the evening was the presentation of the Rich Bell Award, which celebrates the team member who best embodies Continental’s collaborative spirit and values of Rich Bell, one of Continental’s three founders. This year’s recipient was Elizabeth Moritz, Vice President of Accounting, recognized for her outstanding leadership and commitment to Continental’s culture.
State of the Company Meeting
The following day, team members gathered for the official SOC Meeting. CEO and Co-Founder Jim Schloemer opened with reflections on Continental’s progress and a call to embrace change as a catalyst for growth. President & COO Dan Minahan followed with a keynote on “Mastering Change: The Formula to Win,” emphasizing clarity, agility, and teamwork as essential drivers of success.
Market Outlook & Strategic Vision
Team member-led discussions explored transformative topics such as “Where We Are Going & Why” and “Own the Change, Brick by Brick.” Speakers shared insights on Continental’s evolving customer-centric approach, advancements in AI strategy, and how the company is navigating challenging industry conditions.
“This year’s State of the Company event provided a clear and energizing look into our performance and strategic priorities,” shared Elizabeth Moritz, Vice President of Accounting. “I’m especially inspired by our focus on mastering change - embracing AI and fostering a culture with team members who are agile, innovative, and prepared to lead.”
Looking Ahead
At Continental, SOC is more than an annual meeting. It is a strategic forum to reflect on our progress, strengthen connections, and align on the path forward. We extend our appreciation to everyone who contributed to making this year’s event a success. Together, we look ahead to another year of purposeful growth, innovation, and collaboration.
“Being new to the organization, SOC was a great experience that reaffirmed why I joined. Our people and culture are truly our secret ingredient,” said Louisa Butler, Vice President of Customer Experience. “The event gave me the chance to connect with team members from across the organization, whose ideas and energy showed how deeply everyone cares about the homes we build and the experiences we create for our residents. We left the event aligned on a clear vision built on transparency, focused strategic priorities, and the trust to navigate change with confidence.”
